If in doubt, go with a gimmick. It works in music, movies and sport, so why not beer?

After all, if you’re trying to get into the Mexican market typified by light, zesty lagers by introducing a … light, zesty lager, then you need to stand out.

So what does Salitos do that neither Sol nor Corona do? It eliminates the need for a bottle opener!

Because each Salitos has an opener built in to the bottom of the bottle. Simply open your next Salitos with the end of your previous one. Ingenious, eh?

Particularly clever when you realise this built-in bottle opener only works on other Salitos bottles. This makes it the sole brand suitable for impromptu outdoor drinking for those without the means to open their beers.

We’ve all been in that situation – searching for a hard edge with which to prize open our brews. Let’s say you’re at the beach – sand isn’t much use in this department. So take along a case of self-opening Salitos and worry not.

And thankfully the beer lends itself to session drinking. It has a light, slightly sweet, refreshing taste. Much like Sol and Corona then, although Salitos is a shade more citrusy, eliminating the need for its counterparts’ gimmick of a slice of lime in the neck of the bottle.

Salitos – a tasty, satisfying beverage which eliminates the need for not only a bottle opener, but the addition of fruit, too. What more could you ask for?